7 Research-Based Learning Tricks for Lefties

7 Research-Based Learning Tricks for Lefties As a left-handed person, you’ve probably got used to the many annoyances that living in a right-handed world has created for you. You are used to bumping elbows at dinner, smudging your writing, and awkwardly using scissors that don’t quite work. But, did you know that your unique brain also means that you learn in a different way? In fact, there are several tricks that you can learn now that will give you an advantage in your college setting. Focus on Location In a 2010 study in Pediatrics, researchers found that those with mixed-handedness or left-handedness are more likely to suffer from ADHD or dyslexia. And, even if you are not diagnosed with either of these, your brains ability to quickly shift from brain hemisphere allows for attention gaps that could make it harder to focus. Be proactive by choosing seats at the front of the class where you’re less likely to be distracted by other students. Also, you can choose a study area that is free from additional distractors like music, or side conversations. Manage Your Fear The research by Queen Margaret’s University described in an article by Jennifer Hong showed left-handed individuals are more mentally compromised by fearful or highly stressful situations. Participants were asked to watch a terrifying video and recall their experience. Left-handed participants misremembered details twice as often as their right-handed counterparts. What that means for you is that being afraid of your first days at college might make it much more difficult for you to keep up with your new classes. In order to mitigate your fear, take a few minutes at the beginning of each day (especially before big tests) to do some relaxation exercises. You’ll feel better and have a better chance of remembering important information. Use Your Creativity In a study by the Georgetown University Medical Center, left-handed learners were shown to be able to hear and understand rapid speech more distinctly than right-handers. Because of this ability, sitting in lecture halls with a slow-talking professor might make you bored and tuned out. Instead of randomly doodling during your classes, take this time to creatively organize new information. You might write a song about what your teacher shares in class, making sure to highlight the most important points. Or, take notes graphically, drawing pictures of the concepts, ideas, and vocabulary you will need to know later. This keeps you engaged in class and uses your natural left-handed inclination towards creativity. Grab Memories In a left-handed person’s brain, the right side of the brain encodes new memories, while the left side of the brain reactivates those memories. In the article for TIME Maia Szalavitz mentions the interesting research study by Montclair State University, which proves that clenching your fist while learning a new fact allows you to better â€Å"grab† the information. Then, clenching your right fist activates your left brain, making it easier to recall the information you previously â€Å"grabbed.† Make Connections One thing that lefties are incredibly good at is making unique connections. Studies from the University of Michigan show that, while right-handed students’ brains are more likely to specialize or compartmentalize information, left-handed students’ brains easily shift from logical to creative. This means that when you’re learning new information, your brain is much more likely to make random connections that might help you to learn and remember. In order to maximize this natural gift, don’t just write down the notes from your classes, write down the unique connections that your brain makes with that new information. You’ll be much more likely to remember how the information impacted you, which makes it easier to recall for a test. Get Enough Sleep Although you may not know it, you need more rest than a right-handed person. As published in Chronobiol, a study was conducted that showed left-handed people slept an average of 30 minutes longer than right-handers. What this means for you is that rest is a vital part of your brain makeup. In order to do the best on your exams, you need to wake refreshed and with your brain in good working order. Plan on getting a good eight hours of sleep in order to be at your mental peak. Color Coding Scientists from the University of Abertay found that lefties are less likely to engage in risky behavior. Although this was a broad finding, lead researcher Lynn Wright also found several study techniques that helped these individuals make good choices. She said, â€Å"They [left-handers] like to color-code things, they like to write lists. It’s almost a way to alleviate their stress.† So, if you’re feeling stressed out about a particular class or study topic, create a color-coding system to help you organize your material. Or, write a list of the things you need to know that you can easily check off as you study. You’ll feel more in control and be more focused on success.

Farewell to the king essays

Farewell to the king essays When I first watched Farewell to the King, I simply thought that it was just the story of how an American GI, through a series of unusual circumstances, became the king of Borneo and then was forced to lead his tribe into a war that he no longer wanted any part of. Upon further analysis, it became evident that this was really the story of Nigel Fairborn who comes into the story with a strong sense of British superiority, loyalty to the King of England and the desire to be a successful military leader. As the story unfolds, Nigel becomes less aware of his superiority, is torn between his loyalty to England and his new found loyalty to King Learoyd, and the reality that he is no longer able to lead. It is evident that Nigels character represents an attitude of British superiority. It is not by accident that the only soldier that accompanies him to Borneo is his radio operator named Tinker, a black man from Africa. In two scenes the viewers attention is directed to the racial difference. The first time is when the two of them are brought before King Learoyd. When Nigel discovers that the tribes king is white, he makes the comment that he is as white as we are. As he says it, he turns to Tinker. Tinkers face displays an expression as if to say, what do you mean by that? Nigels expression changes from that of amazement to that which says, well you know what I mean. This shows that when Nigel made the comment, Tinker was not part of we as he perceived it. Or more specifically, Tinker was something less because he was not white. Next is a scene where Nigel and Tinker are standing in the river rinsing their clothes. They are discussing the situation and Nigel tells tinker that he should not let the seemingly utopian life lure him in, Nigel says, remember you are British. Tinker responds by saying that he is not British, but African. Finally there is one more scene that fo...

September 11, 2001 Attacks Research Paper Example | Topics and Well Written Essays - 2000 words

September 11, 2001 Attacks - Research Paper Example Only after the towers collapsed and news of a similar attack on the Pentagon and an attempt on the White House did the magnitude of the events of September 11, 2001 begin to come into focus. A survey of the damages that would follow would inform of the severity of the September 11 2001 attacks. Those damages would reach beyond the immediate vicinity of the attacks and change our lives in many ways. This research studies analyzes the actual and general damages and consequences of the September 11, 2001 attacks. Actual Damages Al Qaeda’s terrorist attacks on the World Trade Center on September 2001 claimed the lives of almost 3000 persons and caused the area’s economy up to US$83 billion directly and indirectly in losses (Okuyama & Chang, 2011). The damages to New York City were particularly far-reaching since New York City represents the financial center of the US. In addition to property destruction, South Manhattan, is home to New York City’s government and inte rnational commerce. As a result of the attacks, the government and commercial activities were at a complete halt for weeks to come. Office buildings nearby were empty and New York’s subway system came to a complete halt. Thousands of New York residents living beyond Canal Street could not return home. New York’s schools and bridges were closed down (Tucker, 2004). For the entire country and for most of the world, the airline industry suffered the greatest losses. Airports were shut down on September 11 with passengers stranded near and far, putting airlines to the expense of housing passengers. Formal claims by the loved-ones of victims who died in the three crashes resulted in unprecedented insurance and litigation expenses for the airline industry. Airport security also cost the airline industry millions in implementation and administration expenses (Tucker, 2004). With buildings destroyed, transportation interruption and business closures, New York City â€Å"exper ienced massive job losses† (Tucker, 2004, p. 401). The damages to the Pentagon were less extensive but shocking all the same because the attack on the Pentagon symbolized an attack on the US as a whole. On the morning of September 11, 2001, a commercial airline deliberately crashed into the ground floor of the Pentagon claiming the lives of 65 passengers and 125 Pentagon occupants (Bangash, 2006). The ensuing fire caused serious but reparable damages to the building. Engineers have claimed that the strong reinforced columns of the Pentagon mitigated the actual damages (Bangash, 2006). The direct costs of searching for Osama bin Laden and infiltrating terror cells are immeasurable and are costs that will burden the US for years to come (Tucker, 2004). Thus the economic damages directly and indirectly resulting from the September 11, 2001 attacks are difficult to quantify. Thus one of the long lasting consequences of the September 11, 2001 attacks is the realization that economi c loss resulting from traumatic events are not only difficult to quantify but difficult to minimize (Jonkman et al, 2003). General Damages For the purpose of this research study, general damages refer to damages that are not specific and generally not quantifiable in terms of dollars and cents. These kinds of damages are better understood as collateral or consequential damages. It has been established that many persons who survived the attacks and witnessed the

Other topic Essay Example | Topics and Well Written Essays - 750 words - 1

Other topic - Essay Example Since earlier films were often limited by finances, actions and time, their production sometimes do not show the whole story. For instance, Stephen King’s â€Å"Christine† has several differences in the novel and the film. Changes in the story may either make it better or worse and in the case of King’s novel, perhaps due to time constraints, some omissions weakened the story. In the following paragraphs, changes in the movie such as the setting, Arnie’s physical description, the omissions of the characters of Sandy Galton, Buddy Repperton’s friend and Jimmy Sykes, Darnell’s character and the fight between a man and Arnie based from the novel will be discussed in relation to how they affected or not the story’s effectiveness. In the novel, the story is set in Pennsylvania while in the movie, it is in California. The difference in the setting does not make a strong effect on the story because the scenes were set in order to resemble at most the ones described in the story. Moreover, there are perhaps not many cultural or scenic differences between the two places that would have altered the story. In addition, King tells in his novel that Arnie is wears glasses and has pimples. As his friend Dennis describes him, â€Å"Arnie was pimple city† (3). In the movie, although the aforementioned character wears glasses, his face is pimple-free. However, the difference does not make any Arnie a better-looking character in the movie. He is, as depicted in the novel, still a teenager who is the picture of an easy target of the

Disaster Recovery Information Case Study Example | Topics and Well Written Essays - 750 words

Disaster Recovery Information - Case Study Example As long as the management’s input is required, their perceptions and expectations must be elicited and their commitment to the process of CSRIT must be acquired to sustain and prolong the operations of CSRIT. Resolve the CSRIT progress strategic plan: The project management and administrative issues such as specific timeframes, project group and presentation of the project group stakeholders, and communication to the management and project team should be addressed when giving thought on how to manage the progress of the CSRIT. Acquire relevant information: The necessary information required to carry out such task can be sought from the stakeholders or business manager and representatives from IT, human resource, public relations, legal department, risk management specialists and security. The information can also be obtained from conferences which offer CSRIT education. Modify the CSRIT vision: This entails clearly defining the goals, expectations, funding, organizational model, mission, objectives and constituency. The visions might also be the bargaining power when acquiring the management’s support and buy-in. After the modification of the vision of the CSRIT, the communication of the same should follow. CSRIT vision should be communicated to the constituency, management, and other person who understands the CSRIT operations after which adjustment deemed necessary are made. Implement the CSRIT: Implementation is done once the constituency and management have agreed to buy in depending on the vision. This entails recruiting and training CSRIT staff, buying equipment and building the essential network system, developing the procedures and policies to guide the CSRIT services, building incident tracking systems, and making the guidelines for reporting incidents.

Methods to Discover Archaeological Sites

Methods to Discover Archaeological Sites What are the main methods used to discover archaeological sites in the landscape? Critically assess the pros and cons of the methods you identify using relevant examples. The archaeologist uses a range of techniques to actively discover and locate archaeological sites within the landscape; these methods are non-invasive and non-destructive and fall into four broad categories: Desk Top Surveys †¢ Surface Surveys Geophysical and Geochemical surveys †¢ Aerial Surveys (Grant et al, 2002. p5). In addition to these, some sites may be discovered by chance, for example when quarrying, dredging and peat cutting or simply out in walking in the landscape. These broad categories all complement each other and the most relevant methods in each case will depend on the terrain of the area being investigated and the resources and time available for investigation. Also, the questions being asked and the degree of accuracy required will have an effect on how these techniques are used (Greene. 1991. p54). Desk Top Surveys: The desk top survey is office based and uses existing documents such as maps, historical documents, previous archaeological records, pictures and literature, all of which can all provide hints and references to archaeological sites. Maps can be used to locate sites, and are among the most basic resources available to the archaeologist. Early 16th century maps are not always to scale but can be very useful, Ordnance Survey started publishing maps in the early 19th century and, by analysing a succession of maps of an area, much can be learnt from the changes in use of the land and buildings. (Grant et al, 2002. p8). Old tithe maps and terriers, usually found amongst the deeds and papers relating to the ownership and management of estates and properties, may offer insight about forgotten sites (Barker, 1993). Although the majority of early records have not survived, there is still a wide range of available which the archaeologist may find of value. Legal records, including wills and cou rt records, can provide boundaries of ownership and clues to the functions of buildings. The Domesday Book and other tax records and tithe awards can identify the economic use and boundaries of land, Pictorial records such photographs paintings, and engravings, and descriptive accounts written in books, diaries and travelogues can all be of value. Of particular interest is the work of William Stukeley (1687 1785), an accurate and observant recorder who travelled extensively throughout Britain, and William Camden (1551 1623),whose thorough and detailed descriptions were published in the first general guide to the antiquities in Britain, ‘Britannia in 1585 (Greene pp24 27). These records can be freely found in museums, libraries and private collections and may offer a rare record of an archaeological feature. Details of any previous archaeological excavations, finds and previous survey results are all held in local SMR and national NMR offices and can offer insight into possible sites for exploration. There is often much truth hidden in the legends and stories of antiquity and a study of these may provide a clue to a forgotten or place. Most traditions and myths are founded on real people and places which, over time, can become exaggerated and unbelievable. (Grant et al. 2002. p8). By sifting the embellishment from these legends the archaeologist is often left with a helpful factual narrative. This is a cheap and effective way of gleaning information, but it can be time consuming. During interviews with local residents in Kythera, Greece a vast amount of anecdotal information was generated on the use of the landscape of the island, its abandonment and reuse, and the connections between people, villages and churches which all helped to place archaeological work into context (Johnson Wilson. 2003). The desk top survey is of particular value where investigations are part of the planning process to ascertain whether there are likely to be archaeological remains which could be lost or threatened as a part of the building and development of the land. (Grant et al 2002. p6). Many historical records are free to access and can be found in libraries, museums, County Records and Archives Offices, on the internet, at Local and National Sites and Monuments Records offices and in private collections. Surface Surveys These are visual surveys which seek to find traces of possible sites and are carried out, most usually, on foot. A surface survey can be systematic or unsystematic, although the most commonly used, is a systematic approach (Renfrew Bahn. 2008. p78). The purpose is to make a survey of archaeological finds within an area to determine if they might point to past human activity (Lynch. 2006). A grid is normally laid out on the ground to aid mapping and a team of walkers go over each area on the grid, recording sites and finds. The overall record of the types and scatter of the artefacts found can give a good idea of the age of a site and its possible previous uses (Adkins et al 2008). Fieldwalking is an effective and relatively cheap way of surveying land and has a vital place in the discovery of archaeological sites. Once the finds are identified and analysed, the data can also help to provide information about the date of a site and its possible functions. Results are generally more reliable where the region is walked repeatedly as a long term project (Renfrew Bahn. 2008. p 79). It does have some limitations in that different fieldwalkers may have differential types of collection across the same sight. Fieldwalking works best on arable land, but needs to be carried out at times in the arable cycle when vegetation is low. (Grant 2002). Tesserae found during field walking at Rowler Manor in Croughton, Northamptonshire led to the discovery in 1991 of a Roman Villa along with a mosaic pavement (Dawson, 2008) Geochemical and Geophysical Surveys The activity of humans significantly alters the geochemical composition of soil, and the archaeologist can use chemical testing to determine areas of alteration to the soil by human activity. The most common geophysical test is phosphate analysis. This chemical is present in most living things and the presence of domesticated animals, people and plants in a landscape will increase the concentration of phosphates in that landscape. Areas of high saturation of phosphates can then be explored further to ascertain the significance of the activity (Renfrew Bahn. 2008. p105). At Plas Gogerddan, Ceredigion in Wales, geochemical analysis was used to determine that burials on this Early Christian Burial site could be identified using phosphate analysis and possible grave sites of further burials were recorded (Murphy 1992). Geophysical surveying has developed considerably over the last few years and is used with great success in archaeological site prospection. There are two main methods of geophysical surveying, these are electrical resistively and magnetometery (Bowden 1999. p 120). Resistivity surveying involves passing an electrical current through probes set into the ground, and is based on the ability of sub-surface materials to conduct that current, Generally, higher resistance features such as buried walls have a limited moisture content and infilled ditches and pits which retain moisture will give lower readings. (Reference) The technique is especially suited to the discovery of stone structures. Its success is affected by local geology and also the weather conditions. Very dry or very wet conditions, as well as variations in the temperature can affect the quality of the results as they affect rate of flow of the electric current. The resistivity equipment is heavy to use and the survey can take some time to complete, but this is a cost effective method of survey. Magnetised iron oxides are present in the soil and past human activity alters and redistributes these, creating stronger and weaker responses which can be detected as magnetic anomalies. It is very portable and good for rapid surveying of land. The results produced can be very detailed and they are very useful for identifying buried ditches, pits, kilns and hearths. (Reference) The subsoil of the land can influence the results; the most responsive soils being are chalks and limestone. Igneous subsoils are the most difficult to investigate with this technique and the results on clay soils can be erratic. Resistivity and magnetometry techniques were used in karstic terrains in County Cork, Ireland, which identified the position of a previously unknown cave (Gibson et al, 2004). A number of newer techniques including Ground Penetrating Radar (GPR) and Geographic Information Systems (GIS) are also available and becoming popular tools for the archaeologist. GPR was developed for use in defence and engineering. It is an expensive process and is of greatest value where buried deposits are close to the surface of the soil. It has the benefit that it can take readings through tarmac surfaces, and therefore is useful in urban environments (Grant et al. 2002). GIS is a powerful computerised mapping system with the ability to analyse quantitative data, which is useful for plotting scatters of finds and test hypothesis. GIS was effectively used at Tel Shiqmona, Israel, to conduct coastal and marine surveys and to evaluate the potential of Maritime trading with the Phoenicians (Breman. 2003) Aerial Surveys The use of aerial photography was pioneered by O G S Crawford, an Archaeologist and Observer in the Royal Flying Corps during Word War 1. Crop marks, soil marks and shadow marks all cause patterns which can be observed from the air. Most aerial photographs for archaeology use are taken at an oblique angle which give better views of a site, although they do distort the perspective. It is important to include a landmark in the photographs in order to provide a fixed point for mapping a site (Riley 1982). Aerial Photograph of Crook Laithe Settlement, Linton, Yorkshire This technique is most effective on arable land and upland areas, least effective on heavily ploughed land and ineffective on heavily built up areas and land with plastic covering over crops. Aerial photography is valuable to the archaeologist and an immense number of archaeological discoveries have been made using this method (Riley, 1982). In a survey in Augacatel, Mexico, where heavy jungle prohibited the economical use of ground surveys, 25 photographs were taken revealing up to 63 possible man made structures (Matheny, 1962) The weather conditions are important and photographs are best taken when the sun is low in the sky (early morning or evening) on a clear day, as the shadow marks will show up best under these conditions (Adkins 2002). The costs of flying are expensive, but since the equipment and film are comparatively cheap and large distances may be covered in one flight, this is an effective and crucial technique to employ in archaeological prospection. In addition to these techniques, some sites are discovered quite by chance. In 1985, a farmer found a number of bones and a small round lead object on a sandbank in Orkney. After showing his finds to an archaeologist, this lead to the discovery of a Viking boat burial (Towrie 2010). Whilst digging a well, some peasants unearthed fragments of terracotta, which lead to the discovery of arguably, one of the most spectacular discoveries of the 20th century, The Terracotta Army of Qin Shi Huang in China (Tianchou 1996). The high cost of archaeological excavations mean that it is important for the archaeologist to know where to dig in order to avoid expensive mistakes. The techniques outlined above all assist the archaeologist in the discovery of sites in the landscape, so that future excavations can be carried out in the most cost and time effective manner. ‘It is remarkable how much can be revealed about a site without excavation (Greene 1991. p 42). References Adkins, R L and Leitch, V. 2008. The Handbook of British Archaeology (revised edition). London. Constable Robinson Ltd. Barker, Philip. 1993. Techniques of Archaeological Excavation. 3rd Edition. London. B.T. Batsford Ltd. Bowden, Mark (Ed.). 1999. Unravelling the Landscape. An Inquisitive Approach to Archaeology. Stroud. Tempus Publishing Ltd. Breman, J. Journal of GIS in Archaeology. Volume I. APRIL, 2003. Marine Archaeology goes Underwater with GIS. Dawson, M. 2008. Northamptonshire Archaeology. Vol 35 2008. Excavation of the Roman Villa and Mosaic at Rowler Manor, Croughton, Northamptonshire p 45 93 Gibson, P.J. Lyle P., George D.M. Aug 2004 Journal of Cave and Karst Studies, v. 66, no. 2, p. 35-38. Application of resistivity and magnetometry geophysical techniques for near-surface investigations in karstic terrains in Ireland. Grant, J. Gorin, S. Fleming, N. 2002 The Archaeology Coursebook. London, Routledge Greene, Kevin, 1991. Archaeology. An Introduction (Revised Edition). London, B T Batsford Ltd. Johnson, I Wilson, A. Journal of GIS in Archaeology. Volume I. APRIL, 2003. Making the Most of Maps: Field Survey on the Island of Kythera Lynch, Tim. Nov 2006, British Heritage; Vol. 27 Issue 5, p52-54, 3p Matheny, R.T. American Antiquity, Vol. 28, No. 2 (Oct., 1962), pp. 226-230. Value of Aerial Photography in Surveying Archaeological Sites in Coastal Jungle Regions Published by: Society for American Archaeology Murphy, K. (1992) Archaeological Journal, Vol 149, pp. 1-38. Renfrew, C Bahn, P. 2008. Archaeology: Theories, Methods and Practice. (5th Edition). London, Thames and Hudson Ltd. Riley, D.N. 1982. Aerial Archaeology in Britain. Aylesbury, Shire Publications Limited. Tianchou, Fu (ed.) 1996. The Underground Army of Emperor Qin Shi Huang. Beijung. New World Press Towrie, Sigurd: 2010. The Orkney Jar. http://www.orkneyjar.com/history/scarboat/index.html [accessed 8th March2010]

Death Of The Superstars :: essays research papers

Death of the Superstars Have you ever wondered what it would be like to listen to some of the greatest music stars of our time. I'm talking about the stars that never made it to full prominence. The list of players is alarmingly high and sad. The potential of these performers never met. It would be something to see what the music of today would be like. I was reading a book awhile back. Don't laugh, I read sometimes. It was a book from I'm sorry to say, Stephen King. All right I'm not sorry. I like him! Anyway, it was called something like, "They Have a Great Band There!" It was a story of two young adults driving along a country road, the young man driving was obviously lost but wouldn't admit it. I'm told guys do that often. As the road continued to narrow and the brush continued to close in on them. They suddenly found a sign that had the name of a town that neither one of them heard of. They decided to go down and see if someone could give them directions. They soon were out of they're car and looking for someone to help them. They both noticed at the same time that the man behind the counter of the local pub that they were in looked a lot like John Lennon. They also noted the young lady singing in the corner looked and sounded incredibly like Janice Joplin. The book or should I say short story continued on as only King could, people dying , strange conversations and just weirdness in general. Now, I told that little story because I wanted to give you a little background on why I chose this subject. What would have happened if Jimi Hendrix had lived? His music lives on even today. When he was alive he only release 3 studio albums and if you go into the stores you probably will find no less than 10 different albums from him. Today's kids and people supposedly in the know, like to put music into different categories. Rap, Alternative, Rock, Jazz, Classical. Hendrix crossed all those. I not being black wouldn't know for sure but, would his living have spawned more black rock musicians. Say that happened. Would it be possible that in today's music. There might be more black people listening to rock music and less whites. I say this cause if he did live on and became a role model for young black musicians. There might be more interest in rock than there is currently.

Air France Internet Marketing

Air France‘s Case You have just been hired by Rob Griffin to help him better understand the effectiveness of Air France’s online sponsored search efforts. He has requested answers to the following questions: 1. Please calculate the effectiveness of each of Air France’s marketing campaigns across the 7 different publishers categories (3 points). Publishers| Avg. Cost per clicks| Tot. Clicks| Media Costs| Tot. Bookings| Tot. Revenue| Net Revenue| Net Rev per Cost | Avg. of Sales per Click %| Avg. of Trans. Conv. %| Yahoo-US| 2| 45,598 | $46,198| 662 | $882,289| $836,091| 18| 1. 5%| 183%| MSN-Global| 2. 15| 11,217 | $12,160| 129 | $145,524| $133,364| 11| 1. 15%| 113%| MSN-US| 2. 87| 10,808 | $16,098| 140 | $181,550| $165,451| 10| 1. 30%| 73%| Google-Global| 2. 22| 72,895 | $120,947| 797 | $929,550| $808,603| 7| 1. 09%| 43%| Google-US| 2. 38| 192,109 | $353,641| 1,550 | $1,745,482| $1,391,841| 4| 0. 81%| 41%|Overture-Global| 0. 8| 60,899 | $64,296| 372 | $430,085| $36 5,789| 6| 0. 61%| 24%| Overture-US| 0. 76| 119,323 | $141,976| 289 | $347,433| $205,457| 1| 0. 24%| 9%| Grand Total| 1. 9| 512,849 | $755,316| 3,939 | $4,661,913| $3,906,597| 5| 0. 77%| 57%| Based on the data above, we can see that: a. Yahoo-US leads for the most effective marketing campaign among 7 publishers based on the total net revenue per cost, Yahoo-US got the biggest value, 18, it means that every $1 that Air France spent they will receive $18 from their investment. The average of transaction conversion and average of sales per click of Yahoo-US also leads amongst the other publishers. b. Google-US got the biggest of total net revenue from the marketing campaign, almost US$1. million, and also had the biggest total booking number.But our opinion is, Google US did not do the marketing very effective, the money for the media costs that they spent are the biggest amongst the other publishers, and the total net revenue per cost ratio is only 4. c. Overture-US is the most ineffec tive in doing Air France marketing campaign, even though the average costs per click of Overture-US is the lowest, but the total clicks is the highest, it ranked the second highest amongst the other publishers, so it makes media cost of Overture-US igh and the total booking from the clicks is not in a good value, so we think that Overture-US have to improve their its campaign of Air France. 2. Should Media Contacts recommend the same exact strategy for Air France across all search engine publishers? Or would it be more effective to tailor each publisher strategy to maximize ROI (Please provide support for your answer) (3 points) . From our analysis with the data provided by DoubleClick. Inc. , publishers have their own strong point to focus on in order to maximize their net revenue and tailor strategy for each publisher will be the best option.Below, we will explain publisher’s performance in term of the following points: * Campaign All of the publishers earn lot of revenues from their â€Å"Air France Branded† campaign with modest click charges on average of $1. 82 and maximum clicks of 106,153 from Google-US, while â€Å"Business Class† campaign is not really productive to gain revenue as publishers lose money on this campaign. Click charges for â€Å"Business Class† campaign is ranged between $3. 76 (Yahoo-US) and $5. 39 (MSN-US) per click. Geo Targeted local search campaign has potential in using Google-US service.For example, In New York City, Google-US can get total of 3,167 clicks with 1. 39% transaction conversion rate. Compare with â€Å"Paris & France Term† campaign, it only gets 0. 35% transaction conversion rate with 29,039 clicks. In Contrast, Yahoo revenue for its Geo Target campaign is very low and loses money in 10 out of 13 cities in US. * Keyword Keywords that consist of â€Å"Air France† word are convincingly gaining more revenues than other keywords across all publishers. Google-US earns from th e â€Å"Air France brand†, but losing money on bidding European cities keyword like â€Å"Lyon†, â€Å"Bordeaux†, andâ€Å"Rome†.The use of phrase keywords also contributes to number of bookings like the phrase â€Å"DC to France Sale† which have the highest conversion rate compare to others. Different with Google, Yahoo has moderately earned more income from the words of city such as Florence, Paris and Rome. This may be resulted from the difference search methods that Yahoo mainly focuses on web contents keywords. Overture more likely to gain revenue in words that relate with cities in eastern part of Europe like Athens, Tunis, Amman. Overture loses money on broad unspecific words.Thus, Overture should focus on the exact keywords which have connection with flight and travel to eastern part of Europe. MSN-US and MSN-Global costs mainly derived from phrase keywords except â€Å"Air France Brand† keywords. For example, phrase keyword of †Å"travel to France† generates moderate number of 346 clicks, but none of the clicks succeed in sales conversion. Another example is â€Å"flights to Paris†, other publishers succeed in booking of positive net revenue with the keywords, while MSN-US and MSN-Global lose money. * Broad and focus keyword Broad keyword usually gains many clicks from the campaigns.By analyzing publishers’ performance data, we concluded that Yahoo-US, Overture-Global, MSN-US and MSN-Global are publishers that have strength in broad campaign keywords. Number of clicks for broad keywords represents minimum 90% of total clicks and generates higher transaction conversion rate than focus keywords. Google-US and Google-Global also have a huge clicks gained from broad keyword campaigns on the average of 74% and gain more revenues than focus keywords, but the transaction conversion rate is lower than that of their campaign have.Although broad keywords gain many clicks for its ads, it doesn†™t guarantee the increase of sales. 3. Based on your analyses, who do you feel are the most appropriate target customers upon whom Air France should focus their acquisition efforts (again, please provide clear justification for your answer) (2 points) Due to several reason related to market modification and AirFrance partnership, we can support that Business customer segment would be the most important target market.Indeed, because of the development of new low fare companies, the value proposition among the competition changed and gave another offer to the consumers. Ryanair by providing cheap price ticket attracted an important part of the price sensitive customers who use to travel with previous oligopolistic offer with higher price. The business customers are less sensitive to the price, because of less changing (except in case of travelling budget restriction), contracts and promotion with big companies. Ryanair, Irish company, was focused on intern European flight, taking ca re of 26 different destinations.According to Exhibit1, AirFrance first market was Europe thenit was followed by the North American Market. The mix of price sensitive loss market and intern European market loss pushed AirFrance to work more on its flight between Europe and other continent (Transcontinental flights). International and Transcontinental travelers are highly interesting target market. Therefore it is also important to specify this segment. Indeed, it should be the higher class, service and security sensitive customers.AirFrance provides a premium service compared to the competition. Based on our analysis, there is no or few people outside of USA (Google Global: Europe, Asia, Africa) making AirFrance generating net income for European keywords (Greece, Florence, Paris). The American providers, Yahoo-US and Google-US, are the biggest revenue generator compared to Global (Yahoo-Global and Google-Global), by the same time Appendix 1 shows that American customers are not pric e sensitive and will generate less profits for â€Å"cheapâ€Å" keywords.The partnership with L’Avion for business travelers between Paris and Newark (NewYork) was a logical result of the AirFrance marketing situation. Through customer base, AirFrance kept a stable business customer amount and lost a significant part of its price sensitive customers who finally shifted to other low-fareairlines. Appendix 1 Publisher Name| Avg. Cost per clicks2| Tot. Clicks| Media Costs| Tot. Bookings| Tot. Revenue| Tot. Net Revenue| Tot. Net Rev per Cost | Google – US| $2. 45 | 10479| $24,104. 59 | 33| $25,287| $1,182. 06| 0 | Google – Global| $2. 43 | 3465| $7,052. 0 | 20| $19,180| $12,127. 35| 2 | Overture – Global| $0. 72 | 1892| $1,538. 15 | 10| $15,207| $13,669. 20| 9 | Yahoo – US| $2. 33 | 1474| $3,786. 91 | 7| $7,057| $3,269. 79| 1 | Overture – US| $0. 78 | 6883| $6,774. 70 | 9| $10,230| $3,455. 05| 1 | MSN – Global| $3. 46 | 50| $174. 87 | 0| $0| -$174. 87| (1)| MSN – US| $4. 25 | 77| $252. 69 | 0| $0| -$252. 69| (1)| Grand Total| $2. 09 | 24320| $43,684. 81 | 79| $76,961| $33,275. 89| 1 | 4. Based on your answer to Question 3, what B2B acquisition partners would your team recommend that Air France consider? 2 points) Based on our group analysis there are 3 types of B2B acquisition partners that Air France should consider doing partnership with which are Yahoo-US, L’Avion. First partner, Yahoo-US, based on our group analysis from question 1 out result shows that Yahoo-US has the highest return on investment (ROI), the lowest cost per click and the lowest cost per booking. This is a good choice for Air France to engage in partnership in order to get the best ROI while at the same time minimize their costs in ads.Not only that Air France can get a lot of ROI back but they also have a high possibility in getting more sales from the click of users. Therefore our group recommended Yahoo-US for Air France to c onsider. Second partner, L’Avion, as of our target customer from question number three our group focus on business travelers. L’Avion only provides business-class service between Paris International Airport and Newark International Airport. This can be link to with Ryanair partnership because as our group mentions before that Ryanair has not yet a flight to USA where Air France is offering this route.By partnering with each other, both Air France and Ryanair can enjoy their profit from these group of business travelers which Ryanair already have a lot of loyalty customer with them. For example, if the customer from Ryanair wants to fly to United State they can use Air France service where profits can be shared between these two Airlines. Therefore, as our group has mention above, we believed that by partnership with these B2B business would eventually increase benefit and contributes to gain good market growth with good profit toward Air France and its partnership comp anies.

Free Essays on Financial Analysis Of Home Depot And Lowes

Financial Analysis of The Home Depot & Lowe's Home Improvement Warehouse Jack Branas History and Summary Home Depot, Inc. was founded in 1978. Their stores, which originally were set as an attachment to Treasure Island stores, carried a stock of around 25,000 products. Presently, offering twice as many products, it is the world's largest home improvement retailer operating over 1,400 stores in 49 U.S. states and 94 more abroad. Besides its most well-known stores, the company also operates 48 EXPO Design Centers across U.S. which enable customers to get expert advice and top quality products within its unique custom showrooms. At the end of its 2001 fiscal year, Home Depot had reported an impressive $53.6 billion of net sales. Their stock is publicly traded at NYSE, listed under the symbol "HD". Fortune magazine has ranked the Home Depot as America's Most Admired Specialty Retailer for eight consecutive years. In March 2002 the same magazine placed Home Depot as number six on its "Top Ten" ranking of industry. This judgment was based on innovation, financial soundness, employee talent, use of corporate assets, long-term investment value, social responsibility, quality of management and quality of products/service. Being the industry leader, Home Depot believes in setting a proper example to others by giving back to the communities in which it conducts its businesses. One-way of doing it is through providing grants in such areas as: affordable housing; at-risk youth; the environment; and disaster preparedness and relief. Home Depot’s major competitor is Lowe’s Companies, Inc. Lowe’s is a 56 years old Fortune 100 company. With its $22 billion of net sales in 2001of a complete line of home improvement products and equipment within its 780 stores in 42 states, it is the world's second largest home improvement retailer and the 14th largest retailer in the U. S as well as the 30th ... Free Essays on Financial Analysis Of Home Depot And Lowe's Free Essays on Financial Analysis Of Home Depot And Lowe's Financial Analysis of The Home Depot & Lowe's Home Improvement Warehouse Jack Branas History and Summary Home Depot, Inc. was founded in 1978. Their stores, which originally were set as an attachment to Treasure Island stores, carried a stock of around 25,000 products. Presently, offering twice as many products, it is the world's largest home improvement retailer operating over 1,400 stores in 49 U.S. states and 94 more abroad. Besides its most well-known stores, the company also operates 48 EXPO Design Centers across U.S. which enable customers to get expert advice and top quality products within its unique custom showrooms. At the end of its 2001 fiscal year, Home Depot had reported an impressive $53.6 billion of net sales. Their stock is publicly traded at NYSE, listed under the symbol "HD". Fortune magazine has ranked the Home Depot as America's Most Admired Specialty Retailer for eight consecutive years. In March 2002 the same magazine placed Home Depot as number six on its "Top Ten" ranking of industry. This judgment was based on innovation, financial soundness, employee talent, use of corporate assets, long-term investment value, social responsibility, quality of management and quality of products/service. Being the industry leader, Home Depot believes in setting a proper example to others by giving back to the communities in which it conducts its businesses. One-way of doing it is through providing grants in such areas as: affordable housing; at-risk youth; the environment; and disaster preparedness and relief. Home Depot’s major competitor is Lowe’s Companies, Inc. Lowe’s is a 56 years old Fortune 100 company. With its $22 billion of net sales in 2001of a complete line of home improvement products and equipment within its 780 stores in 42 states, it is the world's second largest home improvement retailer and the 14th largest retailer in the U. S as well as the 30th ...

Homogeneous Definition and Examples

Homogeneous Definition and Examples Homogeneous refers to a substance that is consistent or uniform throughout its volume. A sample taken from any part of a homogeneous substance will have the same characteristics as a sample taken from another area. Example Air is considered a homogeneous mixture of gases. Pure salt has a homogeneous composition. In a more general sense, a group of school children all dressed in the same uniform may be considered homogeneous. Antonym In contrast, the term heterogeneous refers to a substance that has an irregular composition. A mixture of apples and oranges is heterogeneous. A bucket of rocks contains a heterogeneous mixture of shapes, sizes, and composition. A group of different barnyard animals is heterogeneous. A mixture of oil and water is heterogeneous because the two liquids do not mix evenly. If a sample is taken from one part of the mixture, it may not contain equal amounts of oil and water.

Analysis of Organizational Behaviour Essay Example | Topics and Well Written Essays - 750 words

Analysis of Organizational Behaviour - Essay Example These writers stress the importance of both ethical understanding and self-efficacy, stating that in order to ensure good ethical practice it is important that the leader and decision maker has sound knowledge and the necessary experience. However, experience gained in one cultural situation may well be different from those in another culture. The executive in Japan, for instance, will have a very different knowledge set from one who has worked only in Arabia. I can back this up from my personal experience of working in a multi-cultural situation. Kuwait has more or less equal numbers of Kuwaiti nationals and foreigners. The non-nationals come from a variety of countries and this results in a mixture of ideologies, religions and general outlook on life. For example, someone from Lebanon will see his work and go about his tasks is different from an Indian employee. The same is true for many others ex-patriates. There are of course similarities, but always some differences between for example Asians and Arabians. In such a multi-cultural environment the wisdom and efficiency of leaders in building and maintaining good ethical codes and practices are very important. As he uses the knowledge and experience he already has and is gaining over time, a leader gets ever stronger and gains confidence when it comes to making ethical decisions. Confidence in one’s own ability and strengths means a greater ability to be a strong and confident leader when dealing with a variety of situations. In our organization practicing good ethics is not easy. This is not because of leadership deficiencies when it comes to decision, but because of the variations in cultural outlooks of employees despite good communications. The authors cited have talked about the problems of global business with its mix of cultures and ethical ideas.

The US Foreign Policy Essay Example | Topics and Well Written Essays - 250 words

The US Foreign Policy - Essay Example Such attacks are often inaccurate and end up killing innocent Yemeni citizens, and this was on the rise in 2010 when the AQAP undertook an unsuccessful attack on the US. Your conclusion on the result of the actions of the US is clever, in that, as the AQAP take control of the rural areas of Yemen, the US backs the central government of Yemen; thus, the divide. Indeed, the aggravation of the lack of stability in Yemen by the faked relationship with the US is veritable. I agree with you on the salient position that the US holds in respect to the stability of Bahrain. The internal unrest encountered in Bahrain in 2011 was dealt with through the help from the other Gulf States. However, these Gulf States would not help Bahrain in protecting it from outside threats, such as Iran.These states do not agree on how power should be divided among the Gulf States. One side advocates the Sunni while the other advocates for the Shea. In an apt manner, you have explicated the need to have the US involved in Bahrain’s strategies hence leading to the stability encountered. The US shields Bahrain from external terrorism and Iran through discouraging nuclear programs by the use of economic pressure. Moreover, the US has helped in advocating the rights of workers and removing the ‘kafala’ system that compels the immigrant workers to work for the employees who helped them come to Bahrain. Your argument is well grounded and is insightful.